Houses are selling well in metro Denver, and have been for months. We’re in an opportunistic market. Real estate values continue to rise. Homeowners are making money when they sell. Inventory is low and, with 100,000-plus people moving into Colorado in the last year, the demand for housing is high. This overheated market is tempting discount brokers to get in on the action—ready or not.
Most aren’t ready.
Discount brokers typically list homes for less than their market value. They have neither the experience nor the skill set to provide counsel, expertise and guidance to the seller. Some discount brokers list homes simply to place a sign in the yard and advertise their services to the neighborhood. It’s a type of brand strategy that I’ve seen before in markets like the one we’re in.
It may seem like selling your house is a piece of cake in this market, but here’s the thing: pricing, timing, handling and evaluating multiple offers—these things are as important now as they are when houses are moving slowly. Some would argue more important.
Getting maximum dollar for your home in as short a window as possible requires know-how, finesse and strategy. Those things come with training, experience and dedication—three assets I bring as the listing agent for your Solterra property. Selling or buying, you need an advocate in your corner, a professional who assumes fiduciary responsibility and has your best interests front and center.
My last caution: when you think someone sounds too good to be true, they probably are. Pass on the discount broker and work with a pro.
